The Inspection Insider
They Didn’t Forget You on Purpose
Most past clients do not forget you because they disliked the inspection.
They forget you because life got busy, the house got noisy, and your name slipped behind plumbers, painters, and that one friend who “knows a guy.”
A simple 2-email/month client newsletter fixes that by keeping you familiar, useful, and easy to reply to.
Let’s get started!
⏩ What to do
Send two short emails each month to past clients. One should be helpful and seasonal. The other should be story-based or problem-based. That is it. No giant newsletter. No fancy design. No 14 sections nobody reads.
Step 1
Pick your two monthly themes:
Email 1: seasonal homeowner tip
Email 2: quick inspection story, common issue, or “what I see a lot”
Step 2
Keep each email short enough to read in under a couple minutes. Think useful, not impressive.
Step 3
End every email with an easy reason to reply:
“Want me to send you my spring maintenance checklist?”
“Seeing something similar at your place?”
“Know someone buying this year? Feel free to pass this along.”
💻How to do it
Line 1: Context
What time of year is it, or what homeowner problem are people dealing with?
Line 2: Value
Give one useful insight, one mistake to avoid, or one thing you commonly find.
Line 3: Easy next step
Invite a reply, offer a checklist, or remind them you are available for friends, family, and future purchases.
Email framework:
Subject formula
Seasonal problem + homeowner benefit
Quick story + lesson
One issue homeowners ignore
A simple question + curiosity
Examples:
Spring thaw: one thing to watch around your foundation
I see this leak setup all the time
Your bathroom fan might be lying to you
Buying again this year? Keep this handy
3-line body structure
What is happening
Why it matters
What to do next / easy reply prompt
💲Why this works
Reason #1
It keeps you top-of-mind without feeling like follow-up. People are much more likely to remember a home inspector who sends useful, normal emails than one who only appears when asking for referrals.
Reason #2
It creates “forwardable moments.” A short email about a leak, grading issue, attic problem, or seasonal risk gives past clients a natural reason to think, “I should send this to my sister… my friend is buying… my neighbour needs this.”
📈Do this today
Create a 60-day lineup with just four email ideas:
Spring exterior water check
One common leak you keep seeing
Bathroom fan / ventilation issue
What buyers always overlook on older homes
Then write only the first one. Do not build a giant system before you send the first email.
🛠️Pro Tip
Do not try to make this look like a corporate newsletter. Plain, helpful, personal emails usually feel more trustworthy. Write like the inspector they already met — not like a marketing department that found a template at midnight.
🔗 Bookmark This:
Beehiiv Pricing / Launch plan — useful if you want a simple platform to run this on, and the free Launch plan currently includes up to 2,500 subscribers.
Click Here!
⏭️ COMING NEXT WEEK
Next week’s play: The 3 Client Newsletter Topics Past Clients Actually Read
The easiest way to stop staring at a blank screen and start sending emails people actually open.
Ron Henderson, CMI
Certified Master Inspector
Questions? Comments? Drop me a line at: [email protected]
P.S. If you’re a Realtor Check out The Grind Works 👇🏼
Disclaimer: The content in The Inspection Insider is provided for general informational and educational purposes only. It is not legal, financial, professional, engineering, or safety advice, and it is not a substitute for professional judgment. Inspection practices, requirements, and standards vary by location and association—always follow your local laws/regulations, standards of practice, and manufacturer documentation. Any examples, scripts, or suggestions should be adapted to your business and used at your discretion.
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